This is a species-appropriate, high meat content dog food made with high-quality beef, gently cooked and frozen (in the UK) for ultimate freshness and nutrition.

Grain Free. Naturally gentle. Perfect for dogs who love a lean, novel-protein diet.

No fillers, no preservatives, no artificial colours or flavours.

Freshly frozen to lock in the vital nutrients and natural moisture that are often lost in high-heat processing.

Proudly made in the UK, using high-quality beef.

FEEDING GUIDELINES

• Adult (12 months+): 2-3% body weight per day
• Puppy (3-12 months): 4-6% body weight per day

OUR RECIPE

Animal Ingredients (All of UK origin) – 80% 

Beef Heart 25%, Beef Kidney 20%, Beef Lung 20%, Beef Liver 15%

Fruit/Veggie/Superfood Blend – 20%

Carrot 5%, Sweet Potato 3%, Chia Seed 3%, Broccoli 2%, Apple 1%, Blackcurrant 1%, Spinach & Kelp 1%, Whole Egg Powder 1%, Pumpkin Powder 1%, Mineral Mix 1%, Algae Oil 0.2%

Natural, Nutritional Additives

Chicory, DL-methionine, Mannan-oligosaccharides, Inulin, Glucosamine, Chondroitin Sulphate, Yucca Schidigera, Natural Antioxidant (Rosemary & Tocopherol Extracts), Selenium Yeast, Thyme, Carnitine, Cranberry, Dandelion Root, Marigold Yellow, Ginger, Turmeric, Zinc Chelate of Lysine & Glutamic acid 40mg/kg, Iron Chelate of Lysine & Glutamic Acid 32mg/kg, Manganese Chelate of Lysine & Glutamic Acid 4mg/kg, Copper Chelate of Lysine & Glutamic Acid 3.2mg/kg, Calcium Iodate Anhydrous 0.6mg/kg, Vitamin A (as retinal acetate) 7,200IU/kg, Vitamin D3 (as cholocalciferol) 600IU/kg, Vitamin E (as all-rac-alpha-tocopherol acetate) 140mg/kg

Analytical Constituents

Protein (min) 17%, Fat (min) 7%, Ash* (max) 3%, Fibre (max) 0.77%, Moisture (max) 70%
133kcal/100g

*this is pet food speak for naturally occurring minerals like iron, calcium magnesium, zinc and more!